Iridoids are the Key
The bioactives in noni are iridoids.
Iridoids have been scientifically shown to protect against harmful free radicals, support a healthy cardiovascular system, increase energy, promote heart health, support the immune system and protect DNA.
Iridoids have been shown to be powerful phytochemicals produced by plants as a defense against infection and other threats. While iridoids are found in a large percentage of plants, they are not common in fruits.
Iridoids at a Glance:
• Are bioactive phytochemicals that are rarely found in fruits
• Are different than flavonoids, which are found in all fruits
• Have a range of bioactivities
• Are stable and are resistant to degradation during processing and storage, unlike many flavonoids
• Are the major bioactives* in Tahitian Noni
* Bioactives are substances from plants that have health benefits
http://research.tni.com/australia/australia_english/research/iridoids.html
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